Do you wanna Know why BLACK GIRLS ROCK? Ask those who attended WWDC! BAD AZZ BOZ slays Apple like a True Sista can!!
FOR THE FIRST hour or so, Apple’s annual WWDC conference was every bit as exciting as you’d expect. Which is to say, not very. A-list execs like Kevin Lynch, Craig Federighi and Eddy Cue droned on and on about updates to this, improvements to that. Then Bozoma Saint John took the stage.
It was amazing.
It’s not just that Saint John, head of marketing for Apple Music, was a black female executive appearing onstage at WWDC. It was the way she commanded the room—and the show—that blew everyone away. Moments after Cue introduced her, Saint John cued up The Sugarhill Gang’s “Rapper’s Delight,” a song that is the antithesis of Apple’s tendency toward the milder fare of bands OneRepublic and U2. “We’re gonna make this whole auditorium rock,” she told the crowd. “One, two, three, rock!”now y’all know that’s my “stuff”,,,
Bozoma Saint John—”Boz” to her friends—is every bit as boss as her masterful performance suggests. She’s led Apple Music’s marketing division since April, 2014, a short three months after she joined Beats Music and it was acquired by Apple. But she’s no stranger to the music industry. Before joining Apple, she ran the music and entertainment marketing group at Pepsi-Cola’s North America division, where, according to the website XO Necole, she landed deals with the likes of Nicki Minaj, Kanye West, and Eminem. Oh, she also reportedly convinced Beyoncé to agree to perform at half-time during the Super Bowl in 2013. No big deal. A true BADAZZ! We salute our Sista!